“What Should We Order for the Office Tea Break?”

‍We crafted content that resonated with office workers who frequently place group delivery orders, tapping into everyday moments to spark interest and drive engagement.

“Mix Your Own Drinks at Home”‍

Using fun, DIY-style content, we encouraged viewers to recreate well-known bubble tea recipes. This playful approach piqued curiosity among those who hadn’t tried the brand before, prompting them to seek out the original taste.

“Did You Know This Drink Exists at This Bubble Tea Shop?”

‍Because consumers often stick to familiar menu items to avoid disappointment, we used intriguing, click-worthy headlines to introduce lesser-known products. These posts generated curiosity and trust through natural word-of-mouth storytelling.

Performance Highlights

• brought in over 3 million impressions in just one month
• generated over 1,000 organic comments and discussions
• within 3 months, total exposure exceeded 10 million views

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