Clear training plan
Defined promotion criteria
Strategic positioning for career growth
Launched campus initiatives in 2024, starting with Fu Jen Catholic University’s Advertising & Public Relations Department by sponsoring graduation projects to discover next-gen marketing talent.
Bespo built its foundation on word-of-mouth marketing and continues to develop a diverse range of communication services based on consumer word-of-mouth. Bespo’s interns will receive training in the fundamentals of word-of-mouth marketing and gain hands-on experience to understand what matters to consumers and how to influence their decisions through public opinion monitoring and consumer insight analysis.
In just over a month, this internship has deepened my understanding of word-of-mouth marketing and expanded my perspective on public relations beyond the classroom. At Bespo, I had the chance to be hands-on with real campaigns and contribute creative ideas. The supervisors and colleagues were incredibly kind, supportive, and always willing to teach. I'm grateful for such a fulfilling experience in such a short time, taking part in strategic proposals across various industries, writing press releases, and crafting SEO articles. I'm truly thankful for the opportunity to intern at Bespo, and I believe the experience I've gained here will be invaluable to my future career in PR.
Since 2024, Bespo has launched an industry-academia collaboration program, starting with the Department of Advertising and Public Relations at Fu Jen Catholic University. By sponsoring graduation projects, we help brands connect more deeply with university campuses while identifying and nurturing the next generation of marketing talent.
