Getting to Know Threads from Scratch: A New Tool for Enhancing Brand Interaction and Word-of-Mouth Marketing (Part 2)

Word-of-Mouth Marketing Management on Threads

1. How does the Threads algorithm work?

‍Compared to Facebook and Instagram, Threads allows users to see more content from unfamiliar accounts. As long as the content is “interesting” or “matches the audience’s potential preferences,” it will be recommended. On Instagram and Facebook, recommendations mainly come from friends, followed accounts, and sponsored content (ads). Users can only customize their feed to a certain extent and will also receive ad pushes from the platform. Threads, however, takes a different approach. In addition to posts from followed accounts, the Threads algorithm first filters for “interesting” content, then promotes it to interested users. This means that compared to other platforms, Threads offers greater opportunities to break beyond the limits of your existing followers, reach more users, and generate traffic. The key to success is to create “interesting” content.

2. Choosing the right topics is important

‍Threads users generally seek entertainment on the platform. Serious or lengthy content can lead to fatigue and cause users to skip it. To build connections with the community, it is best to make topics more appealing and relatable, integrating personal thoughts into interesting life experiences that spark resonance. Observations show that gender issues or relationship topics often spark lively discussions. However, when sharing such views, caution is needed to avoid unnecessary controversy while maintaining a positive brand image.

3. Join trending discussions

‍Pay attention to trending topics in your industry and participate in them. Engaging with trending conversations helps your content gain visibility and creates a professional impression for your audience.

4. Provide opportunities for interaction

‍The algorithm prioritizes users and posts with higher engagement, so user participation is critical. Use polls, challenges, and other interactive formats to invite users to join the conversation. This not only encourages participation but also makes your posts more enjoyable. Over time, your content will be promoted to more users, creating a positive cycle and achieving better results with less effort.

5. Build a positive image

‍Share uplifting content on Threads, such as professional insights or stories that capture attention and provide meaningful or entertaining information. When users engage positively, the algorithm will rate your content higher, promote it further, and attract more viewers. This can help break out of your existing audience circle and reach new users, while also leaving a better impression of your brand.

6. Make effective use of visuals

‍Visual content often performs better in terms of engagement and sharing on social media. Use images, GIFs, or videos to enhance your posts. Threads also automatically generates image descriptions, meaning posts without text can still be shown to the right audience. You can edit these alt texts to better align with your brand image and messaging.

7. Adjust strategies flexibly

‍Algorithms and user preferences change over time. Tools like OpView can help monitor brand visibility, track engagement, and measure reach. Based on this data, experiment with different approaches and topics to refine your word-of-mouth marketing strategy. Understanding feedback and reactions allows you to adjust your approach for the best results.

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Act now

‍Start experimenting with Threads word-of-mouth marketing today. The rapid rise of Threads marks a new era in social media, with unique platform features and user habits that create fresh opportunities for brand marketing. By building a series of engaging brand images on Threads, actively interacting with users, and adjusting based on real-time feedback, brands can leverage the power of word-of-mouth to boost visibility and influence on the platform. With continued growth in Threads’ user base, Bespo Marketing can help you master these strategies, giving your brand a competitive edge and keeping you ahead in the ever-changing social media landscape.

Getting to Know Threads from Scratch: A New Tool for Enhancing Brand Interaction and Word-of-Mouth Marketing (Part 2)

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