Still Don’t Know What Word-of-Mouth Marketing Is? Let Bespo Explain

Marketing methods today come in all forms — from newspapers and magazines to social media and digital ads. But which one is actually the most effective? When you’re just starting a business and working with a limited budget, word-of-mouth marketing (WOMM) is by far your best bet. If you’re not familiar with it yet, keep reading!

What Is Word-of-Mouth Marketing?

Word-of-mouth marketing (WOMM) is, as the name suggests, a strategy that encourages organic conversations about your product. The goal is to spark discussion, amplify visibility, and gradually build a positive reputation — all through the voices of consumers themselves.

At Bespo, we go beyond simple product discussions. We tell stories around your product. By packaging your offering into relatable narratives, we help consumers realize how your brand fits naturally into their everyday lives. These stories help build strong associations and leave lasting impressions.

For example:

Back in the day, it was rumored that McDonald’s inserted a single frame of their logo into film reels shown in movie theaters. At 24 frames per second, this subliminal flash was undetectable to the conscious eye — but psychology suggests it may have subtly influenced moviegoers to crave McDonald’s afterward. While this method may sound outdated or even controversial, it captures the core concept behind word-of-mouth marketing: embedding brand impressions subtly into the consumer’s mind, so that when it comes time to make a decision, your brand naturally comes to mind.

Is Word-of-Mouth Marketing Really That Important?

Whenever we introduce WOMM to clients who have never tried it, they often ask, “Does this really work?”

Here’s how we usually explain it:
We’ve all experienced that moment when we’re unsure what to eat, or we’re in an unfamiliar neighborhood and don’t want to make a bad choice. What do we do? We open Google Maps or search online for recommended restaurants.

Very few people will just walk into a random restaurant unless there’s already a long line outside. Most of us will pick up our phones and check reviews — how many stars, what customers said, and even what the food looks like in pictures. All of these influence our final decision.

Better yet, when there’s a real customer review or a recommendation from a friend, it feels even more trustworthy. That kind of endorsement hits differently — it feels personal, honest, and reliable.

According to data from Nielsen, a global leader in marketing research, 88% of consumers trust online reviews just as much as personal recommendations from friends and family.

So if you’re still asking, “Is word-of-mouth really that important?”
Our answer is a definite YES — it’s not only important, it’s essential.

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No matter your marketing budget or packaging strategy, everyone starts at the same place when it comes to word-of-mouth. What Bespo can offer is this: we help you get the most out of your budget, achieving impactful results without relying on traditional promotional methods that often feel like throwing money into a black hole.

At Bespo, our goal is to help your brand deliver the message you want the world to hear, and to do it in the most cost-effective and powerful way possible. Helping your brand grow through positive word-of-mouth isn’t just our service — it’s our promise.

Still Don’t Know What Word-of-Mouth Marketing Is? Let Bespo Explain

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