DemonCraft Website Integration: building the home of a monster inspired world

Brand Positioning

DemonCraft is a Sofubi art brand influenced by Japanese yokai culture and the aesthetics of ukiyo e. We helped the brand shape a complete digital home, from character lore to visual impact, creating a site filled with cultural soul and strong artistic identity.

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Strategy過程

• Content Architecture Design: Structured the site into three sections — ‘World', 'Story', and 'Artwork', guiding visitors through the brand narrative and product showcase in a natural flow
• Visual Consistency: Extended the black and red palette with skull and yokai motifs to reinforce DemonCraft’s brand identity
• Experience and Interaction: Added guided navigation and creative video and illustration elements to heighten immersion and visual appeal