The market for pigmentation removal lasers is now mature, so how can a new technology build attention and highlight its key advantages?

Communication Strategy

With the rise of short videos, traditional word of mouth content is also shifting. This project released treatment result videos across multiple short form accounts with diverse visual styles, then continued distributing the videos across targeted discussion spaces. The view count KPI was achieved ahead of schedule in only three months. Total views have reached 1,681,925 and organically attracted users to message and inquire about the treatment. This helped the partner clinic bring in new clients, increased treatment awareness, and strengthened engagement among stakeholders. The campaign achieved strong viral reach and even prompted competing brands to imitate it.

Results

• Compared with the period before the campaign, overall volume increased by 215%
• Direct messages increased 4.67 times and comments increased seven times, showing significant growth in audience interest
• Using self produced video materials for ad placements generated an interaction rate of 70% at a cost lower than the market average