Novelship

Novelship is an international trading platform focused on sneakers and streetwear.In streetwear culture, players are not only buying and selling, but also need to stay on top of trends in real time and recognize brand positioning.

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Communication Strategy

By shaping the community into a “streetwear magazine,” natural reach driven by algorithms was greatly amplified, helping Novelship strengthen interactions and influence among enthusiasts, making it an essential hub for the streetwear community.