Competition among Tesla accessory channels is fierce, and cost-conscious owners often shop on Taobao. Therefore, the primary goal for this Taiwan-based retailer was to communicate the added value of purchasing through their channel.

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Communication Strategy

Emphasized the warranty and installation services offered by the channel. To balance brand presence against competitors, word-of-mouth campaigns were targeted precisely on automotive and Tesla-related forums.

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Results

• A single Dcard inquiry post reached 15,396 page views, 1.5 times the average on Dcard’s automotive board
• Posts appeared on Dcard automotive board’s trending list

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