The scrub market is mature, and when an international brand entered Taiwan later than competitors, how could it build awareness?

Communication Strategy

In the short term, proactively posting and creating viral content in high-traffic beauty forum sections generated a large volume of exposure. At the same time, by actively replying to threads, the brand provided product guidance to users considering scrubs.

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Results

• Compared to pre-operation volume, brand discussion increased by 153.8%
• Word-of-mouth posts appeared in both individual and national popular sections
• Zero negative reviews during the operation period, maintaining a positive sentiment ratio and filling the word-of-mouth environment with favorable brand evaluations