Consumer reviews play a crucial role in purchase decisions. Starting from August 2022, this well-known robotic vacuum brand implemented long-term buzz management to maintain discussion volume and spread positive brand sentiment.

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Communication Strategy

‍Aligned with new product launches and promotional periods, the brand engaged not only with consumer groups in robotic vacuum communities but also conducted in-depth segmented communication to reach targeted audiences.

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Results

• Managed content became featured in Google’s category selection snippets
• Sentiment remained consistently positive throughout the year