The dating app market is highly competitive, with new apps launching every year. Therefore, the primary goal in promoting a dating app is to communicate its “differentiation from other apps” and whether it can improve match rates.

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Communication Strategy

In addition to operating on major forum relationship sections, the campaign also leveraged Threads to compare competitors, highlighting that this app has a cute interface, simple and easy-to-meet users, making it easier to find a match than competing apps.

Results

• post on PTT's boy-girl board has met the standard for popularity, having been yellow-tagged and receiving at least 10 upvotes, ranking among the top 5 on the board
• App Store ranking rose to #67
• After the December 2024 word-of-mouth campaign, new user registrations increased simultaneously